The 10 Best Luxury Watch Brands of All Time

The 10 Best Luxury Watch Brands of All Time

There is no doubt that these sensational, stand-out pieces will turn heads. All the timepieces within the collection boast their own distinctive style, but if you’re seeking a truly unique and groundbreaking model, be sure to check out these brands. 

1. Panerai

Price Range: $5,000-$35,000
Founded as Officine Panerai in Florence, this Italian watchmaker has become known for its bold, sporty cases. From its former role as the official supplier to the Royal Italian Navy to its partnership with Ferrari, Panerai's timepieces guarantee the finest Italian craftsmanship.

2. IWC

Price Range: $5,000-$45,000
From the first in-house manufactured movements in 1915, to their new concepts brought to the wrists of the most dedicated of watch fanatics today, IWC have refined their skills in ultimate craftsmanship to create timepieces that balance functionality with the most beautiful of aesthetics.

3. Hublot

Price Range: $5,800-$222,000
The first luxury watch to tout a rubber strap, Hublot is also known for its bold cases. Fun fact: the brand's name is French for "porthole"—it's easy to see where the inspiration comes from.

4. Jacob & Co.

Price Range: $21,400-$1,500,000
Jacob Arabo began his journey in the world of fine jewelry and timepieces as a 16-year old apprentice. Inspired by the impossible, he is energised by the creative challenge of envisioning and realising new jewelry and timepiece designs that will continue to intrigue and invite fans and followers to enjoy his creations.

5. Blancpain

Price Range: $9,000-$30,000
Founded in 1735, Blancpain enjoys the esteemed distinction of being the oldest watch brand in the world. In the 1950s, it introduced the Fifty Fathoms diving watches, which were crafted in collaboration with the French Navy's combat swimmers and soon became the standard issue of the US Navy SEALs.

6. Jaeger-LeCoultre

Price Range: $7,000-$60,000
Established in 1833 in the Swiss Jura Mountains, Jaeger-LeCoultre is known for its clever designs. One of its most notable—and coveted—styles, the Reverso, features a face that flips over to protect itself within the watch casing—while showing off a custom monogram design on the other side.

7. Piaget

Price Range: $12,900-$87,500
Georges-Édouard Piaget set up his first workshop on his family farm in the village of La Côte-aux-Fées in the Swiss mountains in 1874, launching the brand that is now famous for offering the thinnest automatic watch in the world.

8. Longines

Price Range: $825-$18,625
Longines was founded in 1832 by Auguste Agassiz and two partners in Saint-Imier, Switzerland, where the company is still headquartered. Its iconic winged hourglass logo is the oldest logo of its kind still being used in its original form.

9. Zenith

Price Range: $7,200-$166,000
Georges Favre-Jacot was just 22 when he founded his eponymous watch company in 1865, eventually renaming it Zenith. In the century and half since, the brand has amassed a number of high profile wearers, including Mahatma Gandhi.

10. Patek Philippe

Price Range: $21,000-$485,000
Patek Philippe consistently tops the list of best watch brands in the world and is a status symbol like no other. Founded in 1839, the Swiss company is also the last family-owned independent watch manufacturer in Geneva.